May 8, 2009

The Magazine Scene


One of my pet peeves is the way magazine subscriptions are marketed. Two months into your 12-month magazine subscription, it is likely you'll receive a letter stating something to the effect that your subscription will expire, and you should renew for another 1 to 2 years so you don't miss out on any issues. Clearly they think their customers are stupid, but unfortunately this scare tactic probably works, otherwise they wouldn't do it. People may blindly write a check because the letter told them to do so. What would the world do without predatory marketing practices?

2 comments:

Anonymous said...

Magazine renewals flood our mailboxes. Car warranty spammers jam our phone lines. Russian virus programmers overtake our computers.

Feels like checkmate.

Anonymous said...

I got one better. I let my subscription to TIME expire. They stopped sending me magazines...and then referred my name to a collection agency who started hounding me to pay up. Really. They wanted me to start paying for issues of the magazine they weren't even sending me. Still funnier - they still send me offers to "come back". Um...No.

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